Good combination of elements that is certain to interest readers.

This reporter clearly put in lots of legwork to cover this story as it unfolded at night. The photos and depth of details are woven well.

Judges Comment: This ad succeeds through simplicity, elegance, and strong visual branding that perfectly matches the product category. The refined presentation creates an emotional connection and delivers a polished, memorable retail message.

The headline immediately grabs attention and creates curiosity, while the emotional tie to a 122-year-old business adds authenticity and charm. This ad combines strong storytelling with a clear retail message that leaves a lasting impression on the reader.

This ad has a strong call to action with the bold question and answer at the top. I like the name of the newspaper in the middle of the ad. The information at the bottom is easy to read and contains great information.